About Us
AI Collab is a partnership between Twig Marketing and AI Her Way.
Tim Winkler
Director, Twig Marketing
Tim has worked in communications and marketing for more than 20 years.
Tim spent the first eight years of his career as a journalist with The Age and publications in the UK, earning a range of awards including co-winner of a Walkley Award (1996). He moved into marketing roles at ANU and then Monash University, managing large teams and overseeing substantial structural change and delivering year-on-year enrolment and revenue growth.
Tim has worked in higher education marketing for more than 20 years. He writes and speaks regularly about higher education marketing and strategy.
Dr Nici Sweney
Founder of Ai Her Way
Dr. Nici Sweaney, PhD, stands at the forefront of merging artificial intelligence with education, advocating for AI to enhance teaching and learning environments.
With a foundation in environmental science, almost two decades in higher education and a decade consulting for organisations like the UN, World Bank, and AUS Aid, she launched Ai Her Way in 2023. This initiative is dedicated to applying AI ethically within educational frameworks, emphasising innovation, equality, inclusivity and access.
Her work has significantly influenced how education institutes have adopted AI, driving institutions towards meaningful and human-centric adoption. In just the past six months, she has delivered workshops and training programs to over a thousand individuals on ethical AI use and spoken at dozens of events worldwide, discussing AI’s role in various sectors and innovative applications to teaching and learning.